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Issue 2/ April 2009
THAILAND convention & exhibition bureauMICE Report
Thailand Brand as a MICE Destination
 
What visitors want from MICE destination?

Professionalism Hospitality
Safety Value for money
International Standards Proximity/ Accessibility
Infrastructure  


What makes Thailand tick as MICE destination for the visitors?

Hospitality
Value for money
Reputation as a leisure destination


Visitors? perception of Thailand as MICE destination

Service-minded people Green MICE destination
Good hospitatlity Warm and friendly country
Value for money destination Casual and relaxed


1 st factor considered by visitors' zone for Mice destination


Results from Thailand Brand as a MICE Destination-January 2009, research conducted
by Custom Asia Co., Ltd for Thailand Convention and Exhibition Bureau
 
To become the world-class MICE destination.
Executive Summary

The research reveals the
following results:

By and large, Thailand has captured
visitors? mindsets as a...

read more

..............................................................
To become the world-class MICE destination.
Suvarnabhumi Airport
International standards
Being professional
Being a safe MICE destination
 
 
For more information
please mail to intelligence@tceb.or.th

 
 
 
 
 
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